Must A Aspiring Influencer Pal Stop Using Me for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

My best friend of 10 years, Marielle, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything all the time. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is trying to be. She makes vlogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also expects me to film her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me being her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our friendship to become merely a tally of favours. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and record me smiling with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being filmed, edited, or shared for an viewers. I am not a accessory for her online persona.

The Other Side: Marielle

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that style of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the details, posting them with an audience that values the craft behind it. It's never my aim to make my friend uneasy. Taking her to professional gatherings was my method of offering access, giving her a opportunity to witness behind-the-scenes moments that could help her career in design too. That’s not leverage, it’s just being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see the benefits the work we create together can get us: a foot in the door. I understand not all people likes being filmed, but often spontaneity is what makes material genuine. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private filmmaker, but friends support one another in minor capacities. My assumption was filming a short video here or there would be fun for Beth. Innovation flourishes in collaboration, and having my friend around makes endeavors lively and enjoyable. I don't compel her to participate in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and want to avoid content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and avoiding angles that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still respecting hers. Clearly making content is not a substitute for real connection: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a companion film you. I understand that it's her passion, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is willing material. She must to honor her friend's privacy.
Ankit, 26

She may enjoy making content and showing off her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to hear what Beth wants.
Emma, 27

It seems like you care about each other, so cling to that and make sure it’s the focus in your relationship. Create some real memories, where genuine feelings are stored, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem unsure as to where the line is. The answer lies not in trying to alter one another, but in each setting defined limits around what is comfortable to them and determining if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Michael Sandoval
Michael Sandoval

Eyewear enthusiast and fashion consultant with a passion for sustainable style and visual storytelling.